Why Priyankara

In a world of fashion, sustainability is our heartbeat, and it begins with a simple choice: organic cotton. Cotton, while a beloved textile for its breathability and versatility, holds a dark secret. Conventional cotton production is a staggering drain on our planet’s resources, devouring 2,700 litres of water for just one t-shirt – equivalent to three years of drinking water! Moreover, it is the most pesticide-dependent crop globally, poisoning both ecosystems and the hands that cultivate it.

Enter Priyankara, where we champion organic cotton as the path to conscious dressing. Certified to rigorous organic agricultural standards, it embraces natural processes over artificial inputs: no toxic chemicals, no GMOs. By choosing organic cotton, you join a movement that saves up to 91% of water, slashes greenhouse gas emissions by 46%, and empowers farmers with control over their seeds, steering clear of dependency on a select few conglomerates. Currently, only a mere 1% of cotton produced is organic, beckoning us all to bid farewell to traditional cotton and embrace this sustainable alternative.

We stand by certifications like the Global Organic Textile Standard (GOTS) and the Organic Content Standard Certification (OCS) to assure you of our genuine commitment to organic integrity.

Join us in weaving this dream, stitch by stitch, thread by thread.