In today’s fast-paced fashion industry, true sustainability is rare—but at Priyankara, it’s at the heart of everything we do. We’re not just another fashion label—we’re a movement driven by purpose, responsibility, and a deep respect for both people and planet.
While cotton is known for its comfort, conventional cotton tells a different story. It’s the world’s most pesticide-dependent crop and consumes massive amounts of water—2,700 litres for just one T-shirt! That’s where Priyankara draws the line.
We use only GOTS- and OCS-certified organic cotton, which means:
This isn’t just fashion—it’s a conscious lifestyle choice.
At Priyankara, every purchase supports tangible climate action:
When you choose Priyankara, you’re not just shopping—you’re reducing your footprint and helping reverse the damage caused by fast fashion.
Behind every Priyankara shirt or dress is a story of empowerment. We work directly with independent farmers who:
This is what ethical fashion truly looks like—where people, not profits, are at the center.
Each Priyankara garment is handwoven by skilled artisans using traditional techniques passed down through generations. By choosing our products, you’re helping sustain India’s rich handloom heritage and supporting local livelihoods.
We pair this craftsmanship with herbal dyes and biodegradable packaging, ensuring our values are embedded in every detail—from fabric to finish.
We don’t just talk about sustainability—we prove it. Our organic cotton is certified by:
These globally recognized certifications guarantee that what you wear is truly organic, traceable, and responsibly produced.
| Feature | Priyankara | Most Fast Fashion Brands |
| Organic Certified | ✅ GOTS & OCS | ❌ Rarely Certified |
| Water Saving | ✅ 91% Less Water | ❌ Water-Intensive |
| Farmer-Centric | ✅ Empowers Farmers | ❌ Dependency on Corporates |
| Toxic-Free | ✅ Herbal Dyes | ❌ Synthetic Chemicals |
| Eco-Friendly Packaging | ✅ Biodegradable | ❌ Plastic-Based |
| Craftsmanship | ✅ Handloom & Artisanal | ❌ Mass-Produced |
Only 1% of the world’s cotton is organic, but your choice can help grow that number. At Priyankara, we believe fashion can be kind—to your skin, to the Earth, and to the hands that create it.
So the next time you shop, ask yourself: Is this just another shirt—or is it a step toward something better?
Sustainable fashion crafted with respect for nature and tradition, bringing together artisanal handloom techniques with environmental consciousness.